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    紅網 | 長沙運達美美轉型續:將全面閉店改做高端家居

    發布時間:2018-08-17 17:40閱讀次數:
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    運達美美轉型進行時,部分國際品牌已撤柜

    紅網時刻8月17日訊(記者 向婉)今日,是一年一度的七夕情人節,在長沙眾多商場搭乘節慶經濟快車賺得盆滿缽滿的時候,長沙運達美美百貨爆出猛料,將于今年9月30日全面閉店,進行轉型。

    記者從長沙運達美美獲悉,為了順應不斷變化的市場需求,近日運達集團與高端家居行業典范“美克美家”達成戰略合作,計劃全面轉型,從引領小眾奢華時尚,轉變到為廣大消費者設計、提供高品質生活服務。而“美克美家”旗艦店將于明年年初登場。

    長沙運達美美,這家在長沙奢侈品市場有著霸主地位的高端百貨,運營的十年間也曾締造輝煌。

    十年前,隨著長沙首座城市綜合體——運達國際廣場落址城市CBD中心芙蓉路松桂園,湖南第一家國際品牌五星級酒店“喜來登”亮相,緊隨其后的是長沙運達美美百貨——湖南省第一個也是唯一一個完全一線國際品牌的商場也揭開了華麗面紗。商場匯聚了Louis Vuitton(路易威登)、Salvatore Ferragamo(菲拉格慕)、Zegna(杰尼亞)、TOD’S(托德斯)、Piaget(伯爵)等30多個國際頂級品牌,七成以上的國際一線品牌不僅是首次登陸長沙,更是首次登陸中部六省。自此,“運達美美”成為了長沙高端時尚界的領跑者。

    記者觀察,長沙運達美美轉型從國內奢侈品市場遇冷起初見端倪,定位從奢侈品到輕奢品、國內品牌,再到打造順應市場需求的商業綜合體,高端零售渠道資源向城東武廣商圈轉移。

    繼長沙運達國際廣場項目后,2016年10月,運達集團開發建設的全面提質升級地標項目——運達中央廣場盛大開業,這座高端城市綜合體地處武廣高鐵商圈核心地段,集鉆石華宅、St.Regis和W雙國際白金五星級酒店、國際5A寫字樓和時尚潮流購物中心于一體,是長沙首個與地鐵2號線無縫對接的商業項目,也是長沙十大新商業地標之一。

    企業方認為,運達中央廣場購物中心是“運達美美”的全面升級版,匯集國際名品、時尚潮牌、高端兒童娛樂中心、全球美食及精品超市等,是集購物、商務、餐飲、娛樂、親子活動為一體的時尚殿堂,商業二期和W酒店將于明年全面開業,屆時將為星城的廣大消費者帶來與國際時尚同步的購物體驗,給長沙乃至中南地區的消費者帶來更多的超值驚喜和奢華享受,是星城長沙最高端的品質生活中心。


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